Floating Feather has been collaborating over the past several months with a renowned Dutch design studio as part of an international consortium working on two ambitious museum development projects in China.
The first project involves the creation of a completely new university-affiliated children’s museum, designed to inspire curiosity, creativity, and interactive learning for younger audiences, families and educators, covering a wide age groups. The second focuses on the transformation and strategic upgrade of an existing science museum, with an emphasis on contemporary visitor engagement on science and art education.
Within these projects, Floating Feather partly contributed to cultural research, audience analysis, and advised on a broad range of museum strategies, including narrative development, visitor engagement, and a creative activity programming. Floating Feather drafted a trend analysis of science museums in China and internationally, providing the design team with a timely, well-founded, and strategically relevant knowledge base to support the development process of the second project. In short, Floating Feather actively participated in creative, content, and client-facing meetings, collaborating closely with multidisciplinary teams throughout the conceptual and strategic design process, applying museum & heritage knowledge, project management and business skills.
